Facebook & Instagram Advertising

Get a bigger place to reach out to potential customers and raise awareness of your brand.
Get leverage by choosing your audience, setting a budget, and driving traffic.

Facebook and Instagram ads grow businesses

Investing in Facebook and Instagram ads is the key to the success of your business right now. Don’t miss opportunities; take advantage of the power of social media.

Lead generation

These platforms offer multiple advertising options, including the creation of campaigns, landing pages, and subsequent follow-up with generated leads.

Reach ads

To meet business goals, it’s important to reach a specific demographic and appeal to a buyer’s persona. This can be done through FB and Insta ad campaigns.

Brand awareness

With well-rounded campaigns for users at every stage of the funnel, FB and Insta effectively build brand awareness, drive traffic, and boost conversions.

Video views

Facebook and Instagram can be used to capture your audience’s attention, raise brand awareness, and increase engagement on social platforms.

Shopping

These platforms allow visitors to complete purchases without leaving platforms and remove friction between social media promotion to social media purchases.

Direct messages

The direct chats enable visitors to convey their concerns or ask queries related to products/services, which indeed, reduces friction and boosts communication.

Engagements

The ads and campaigns increase engagement by 25%, yielding greater visibility and breaking through the clutter to ultimately motivate consumers to take action.

App downloads

With intuitive visuals and appealing copy that showcases the USP of the app, FB and Insta ads prove to be the best platforms to increase app downloads by up to 42%.

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Benefits of Facebook and Instagram advertising

Pocket-friendly
With a pay-per-click model, the only costs are the budget and the cost of running ads. This model of advertising offers the best ROI.

Custom CTA buttons
Call-to-action promotion is the way visitors interact with your page, and customizations enable you to reach your goals and attract maximum engagement.

Helps grow your audience
With multimedia, including photos, videos, stories, carousels, messengers, slideshows, playables, and collections, you can engage and grow your audience.

Leverage higher engagement rates
Ads are designed to drive higher engagement rates, more traffic to sites, lead generation, etc. to your business via multi-media creatives and copies.

Location targeting
With over 2.7 billion active users, Facebook gives you access to one of the largest digital ad networks, and you can target any audience, anywhere in the world.

Interest-targeting
Ads Manager lets businesses see the age, gender, location, device, ad type, and user actions of their audience. This lets you target people who are likely to be interested.

Demographic targeting
You can target your audience based on age, gender, job title, education, etc., which helps you condense and get to your core audience.

Gender & age targeting
Micro-targeting audiences for your business is possible, as Facebook has a meticulous level of detail that lets you narrow down the audience criteria.

Language targeting
The ads have a dynamic language optimization ad tool that makes it easier for you to serve a single piece of content in multiple languages, boosting interactions.

Custom audience
You can build a custom audience by breaking each segment down and micro-targeting each one to get the most engagement and sales from them.

Retargeting your most potential customers
Facebook advertising that retargets previously interacted people can boost your company’s revenue, conversion rates, and ROAS.

Ad forecasting
With enough data, advertisers can estimate how many people they can reach and how many results they can get per day (with a full ad budget).

Behavior Targeting
With a lot of data from visitors to ads and landing pages, you can target a specific audience with a certain set of behaviors to get the best results.

Showcase your brand through Stories
Through posts and stories that speak about your brand, you can create brand awareness and showcase your USP, to which the audience reacts the most.

Track and measure
With up-to-date statistics, engagement tracking, and campaign tracking, you can easily measure ROI and optimize it to boost your brand and sales.

Frequently Asked Questions

The frequently asked questions regarding Facebook & Instagram Advertising

Campaigns on Facebook and Instagram can use the same photos or videos on both platforms, or they can use different photos or videos on each. When you’re ready to run ads on both Facebook and Instagram, you can either add Instagram to an existing campaign by changing the placement settings of the ad set or you can set up a new campaign that runs on both platforms.

Your advertising goal should also influence the platform you choose. Facebook is the best way to get people to click on links or read written content.

Facebook has tools for building communities, such as groups, which help advertisers build communities among their target audiences. Because of this, Facebook is a better choice for brands that need to build a community to sell their products. Performance is driven by analytics and automation.

Instagram is great for using pictures to spread the word about a brand. With tools like Instagram Shopping, Instagram is making more money from e-commerce these days.

Social media marketing tools are a great way to improve your social media strategy, get more people interested in your brand, and grow your business. There are many different kinds of tools, such as

  • Planning for social media
  • Organic social posting
  • Paid advertisements
  • Analytics

Almost everyone seems to be on social media sites like Facebook and Instagram these days. With so many people using social media, you have a chance to show off your brand to thousands of people.

There are ample reasons why you should opt for Facebook and Instagram advertising services. Not all of them are listed below, but a few are.

  • It’s a good way to get active users to visit your site.
  • Ads and audiences can be customized in many ways.
  • It’s easy to set up an ad campaign, and it works quickly.
  • It’s easy on the wallet.
  • Made-to-order calls to action.
  • Easy to measure and keep track of.
  • Helps grow your audience.
  • Refocus on your most likely customers.
  • And the list goes on.

  • Initially, we restructure FB and Insta campaigns after deep research of buyers’ persona
  • Build a full-funnel targeting to reach new customers and engage with existing customers.
  • Introduce new products and services to enhance engagement.
  • Update all the ad creatives to improve relevance, authority, and drive action.

Cost per click; cost per acquisition; cost per click; and cost per thousand impressions

Conversion rate = ( Total number of conversions / Total Visitors) x 100

 

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